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August 5, 2022

Digital workflows and the 'flow state'

Psychologist Mihaly Csikszentmihalyi’s theory of the flow state is that people are having the most optimal experience when they are in a state of flow- a complete immersion in the moment of an activity or task. This is the idea that one can become hyper-focused without distractions and reach a state of complete engagement, achieving the ultimate performance. What if this theory could be applied to a workplace, achieving peak performance for both the company as a whole, and each employee as an individual unit?

The future of business is better managed business, and digital interaction workflows streamline the client lifecycle from onboarding to meaningful exception handling. With every operation within a company able to focus on tasks to their highest performance, the workplace is most productive, and in a state of flow.

In a workplace flow scenario, when customized workflows are configured to perform their tasks, they are designed to be in a flow: completely immersed in the task at hand. Additionally, the methodical accuracy of digital workflows provides companies with the benefit of operating at the absolute highest level of performance- precision.

By automating client interaction workflows to conduct routine tasks, rather than becoming a more removed experience, client relationships become even more engaging with employees able to focus on productive means that require human touch. Digital interaction workflows then free up the employee’s time from procedural work, like form fill and gathering documents, thereby allowing companies to be more available to their clients’ needs, focusing their time and energy into the client, and not on routine paperwork.

A flow, as defined in theory, has been described as a state of mind where a person is so immersed in what they are doing, they reach an almost euphoric state. It is a sense of complete focus where everything else outside of the task at hand fades away, in such, achieving ultimate performance. While the “feelings” and “autotelic experience” descriptors of a flow state is not directly translatable to a business’ productivity, the high performance capability of all things completely focused and immersed, working together, is. It is translated as a business being managed to its highest potential. Digital interaction workflows create more time, more energy, and more focus by automating focus where it can, and opening more space for focus where it needs to be. What does this mean for the future of business? A workplace that is completely engaged in every aspect of service, streamlined, managing focused workflows and client interactions at every touch point: a workplace in a state of flow.

About Moxo
Modernize your client interaction workflows with Moxo. Today’s client engagement activities are stuck in the chaos of fragmented silos — requiring significant manual intervention. Moxo provides a OneStop Client Hub for managing client interactions through modern digital automation. Streamline deadline-driven client interactions, including account onboarding, account servicing, exception handling. Our team has a rich history of pioneering in the engagement space: Moxo’s co-founder and CEO, Subrah Iyar, was the co-founder and CEO of Webex, and Moxo’s co-founder and CTO, Stanley Huang, held senior engineering management positions at Cisco Systems and WebEx.