Cupertino, California — Moxtra, the industry’s leading client interaction solution provider, announced today a new brand identity and name – Moxo. The rebrand reflects the evolution of the company’s offerings from a collaboration solution to a OneStop Interaction Flow solution that supports the entire interaction lifecycle of high-value client management.
Alongside the rebrand, Moxo is releasing its 2022 Digital Resilience Report. The 2022 report’s findings reveal the digital-first nature of today’s world, especially for high-touch, client-facing businesses. To better understand how businesses are addressing these challenges and what opportunities for improvement are available, Moxo surveyed 1,500 clients and 1,500 internal- and external-facing employees across three high-touch industries: finance, real estate and legal. To download the 2022 Digital Resilience Report visit the Moxo resource library here.
Key findings around employees and client expectations include:
The report’s findings confirm service providers in high-touch industries are responding to the evolving expectations of their employees and clients by investing heavily in a digital service solution; and Moxo’s rebrand signifies its commitment to meet the needs of these organizations with an an all-in-one solution as it continues to pioneer the engagement space.
“We now live in a digital-first world where business customers expect to be able to access high-value service quickly via technology,” said Leena Iyar, Chief Brand Officer for Moxo. “In this new landscape, organizations in client-facing industries face particular challenges, including building strong client relations in a remote work environment without depending on face-to-face interaction and ensuring sensitive information is shared in a secure manner. Our research underscores the opportunity for companies to adopt an optimal one-stop business workflow solution for reducing manual interactions and streamlining their delivery of high-value client services.”
Moxtra was originally conceptualized as a mobile-first solution for business communication. Over the past several years, working with a large number of customers, the solution has evolved significantly to become a one-stop Business Interaction Flow solution. While retaining the mobile-first approach, the Moxo solution now encapsulates powerful collaboration within the higher order framework of structured client interaction workflows. This enables snap-in business process integration, blending structured and unstructured business interactions supporting the entire lifecycle of client management - from onboarding, servicing to exception handling.
“The update of our name reflects the evolution of our identity as a Modern Business Interaction Flow solution provider ” said Subrah Iyar, CEO and co-founder of Moxo. “We want to be the leader in helping businesses automate and manage their External Interaction Processes to reap efficiencies and orchestrate modern digital experiences for all their stakeholders”.