How to get SEO clients for digital marketing agencies?

Ryan Forsythe, Content Marketing Specialist, Moxo

Whether you're a new or an established digital marketing agency, understanding how to get SEO clients is key to maintaining a steady stream of revenue and ensuring long-term success. This blog will explore strategies to enhance SEO client acquisition and retention, providing you with actionable insights to thrive in the SEO industry.

The Importance of acquiring new clients in SEO

For an SEO business, getting new clients is crucial for several reasons. New clients bring in fresh revenue streams, contribute to business growth, and help diversify your client base, reducing dependency on a few large accounts. Additionally, acquiring new clients showcases your agency's credibility and expertise in the industry, attracting more potential clients through word-of-mouth and referrals.

As a SEO agency there are certain businesses that you would have helped more successfully than others. It may be restaurants for some agencies and dental clinics for others. It is important to develop your niche early on. This enables you to be predictable in delivering results thanks to the hard won experience of working in a niche field.

An efficient client portal can significantly enhance your client experience. A well-designed portal allows clients to access reports, track progress, and communicate with your team seamlessly. This transparency builds trust and keeps clients informed, ultimately leading to higher satisfaction and retention rates. Implementing a client portal demonstrates your commitment to providing top-notch service, making your agency stand out in a crowded market.

How to identify your ideal SEO client

Understanding your ideal client profile (ICP) is crucial for targeting your marketing efforts effectively. An ideal client profile includes demographic information, behavioral patterns, pain points, goals, and values. Knowing what an ideal client looks like allows you to tailor your SEO services and marketing strategies to meet their specific needs. For SEO businesses, an ideal client might be a small to medium-sized enterprise looking to improve their online presence and attract more organic traffic.

Example: Moz, an SEO software company, identified their ideal clients as small to medium-sized businesses looking to enhance their online visibility. By focusing their marketing and product development on this demographic, Moz has been able to grow its client base and maintain a strong market position.

How to Get SEO Clients?

Here are some commonly used ways to get clients:

  1. Referrals and word of mouth
  2. Networking events and conferences
  3. Content marketing and blogging
  4. Social media engagement
  5. LinkedIn prospecting
  6. Cold email outreach
  7. Freelance platforms

1. Referrals and word of mouth

Referrals are a great way to acquire customers with the least amount of customer acquisition cost. You can encourage satisfied clients to refer your services to others. Offer incentives for successful referrals and ask for testimonials that you can showcase on your website and social media.

Example: Neil Patel, a well-known digital marketing expert, has built much of his business through referrals and word-of-mouth. His clients often refer new businesses to him because of his outstanding results and high level of service. 

2. Networking events and conferences

Attend industry events and conferences to meet potential clients face-to-face. Building personal connections can lead to valuable business opportunities and partnerships.

Example: Agencies like Distilled often participate in SEO and digital marketing conferences to network with potential clients and industry leaders, which has helped them grow their client base.

3. Content marketing and blogging

Create valuable content that addresses the pain points and interests of your target audience. This can establish your authority in the field and attract clients who are looking for expert advice on SEO.

Example: Backlinko, run by Brian Dean, uses high-quality, in-depth blog posts and guides to attract clients. His comprehensive content has positioned him as an authority in the SEO industry, leading to numerous client inquiries.

4. Social media engagement

Engage with potential clients on social media platforms like LinkedIn, Twitter, and Facebook. Share insightful content, participate in relevant discussions, and build relationships with your audience.

Example: Hootsuite, a social media management platform, effectively uses its own social media channels to engage with potential clients by sharing valuable content and participating in industry conversations.

5. LinkedIn prospecting

Utilize LinkedIn to identify and connect with potential clients. Personalized messages and engaging content can help you build relationships and demonstrate your expertise in SEO. This is a highly effective method if you're wondering how to get SEO clients on LinkedIn.

Example: Many SEO agencies use LinkedIn Sales Navigator to find and connect with decision-makers in their target industries, leading to valuable business relationships.

6. Cold email outreach

Craft personalized and compelling cold emails to reach out to potential clients. Highlight how your services can solve their specific problems and include case studies or success stories to build credibility. If you're looking for strategies on how to get SEO clients without cold calling, cold email outreach is a viable alternative.

Example: Many agencies, like Single Grain, have successfully used cold email outreach to connect with potential clients by offering personalized solutions and showcasing their expertise.

7. Freelance platforms

Register on freelance platforms like Upwork, Freelancer, and Fiverr. These platforms can provide a steady stream of clients looking for SEO services, especially if you build a strong profile and collect positive reviews.

Example: Many freelancers and small agencies use Upwork to find clients looking for SEO services, leveraging the platform's large user base to grow their business.

How to maximize value from your current clients?

Retaining current clients is just as important as acquiring new ones. Providing a great client experience can lead to long-term relationships and repeat business. Using tools like Moxo, a client interaction hub, can streamline communication, project management, and service delivery. Moxo enhances transparency and efficiency, ensuring clients feel valued and well-served. By focusing on client satisfaction, you can turn existing clients into loyal advocates for your business.


Getting SEO clients is essential for the growth and sustainability of your digital marketing agency. By identifying your ideal client, utilizing various acquisition strategies, and enhancing the client experience with tools like Moxo, you can build a successful and thriving SEO business. Remember, the best way to get SEO clients is through a combination of proactive outreach, quality service, and consistent engagement.


Q1: How to get SEO clients online for your digital marketing agency?  

You can get SEO clients online through content marketing, social media engagement, online advertisements, and freelance platforms. By creating high-quality, SEO-optimized content, you can attract potential clients searching for solutions online. Engaging with your audience on social media platforms helps build relationships and trust. 

Q2: What is the best way to get SEO clients?  

The best way to get SEO clients is through referrals, networking, and leveraging online platforms like LinkedIn for targeted prospecting. Referrals from satisfied clients are powerful endorsements that can lead to new business. Attending industry networking events allows you to meet potential clients face-to-face and establish personal connections. 

Q3: How to get clients for SEO business without cold calling?  

You can get clients for your SEO business without cold calling by targeted content marketing, and social media engagement. Cold email outreach allows you to personalize your messages and offer tailored solutions to potential clients. 

Q4: How to get SEO clients on LinkedIn?  

To get SEO clients on LinkedIn, optimize your profile, connect with potential clients, share valuable content, and engage in relevant industry discussions. A well-optimized LinkedIn profile highlights your expertise and attracts attention. Actively connecting with potential clients and participating in LinkedIn groups and discussions can increase your visibility. 

By following these strategies and continuously refining your approach, you can effectively attract and retain SEO clients, ensuring the growth and success of your digital marketing agency.