How Balfour Homes achieved unprecedented sales growth with Moxo

The problem
Balfour Homes, an innovative Australian development company, faced significant challenges in streamlining the complex process of buying land, comparing builders, and constructing homes.

Despite their commitment to providing a seamless property and finance concierge service, the manual and time-consuming processes were a major bottleneck.

The traditional methods of managing client communications and transactions led to inefficiencies, often extending the buying process to 2-3 weeks. This delay was a significant hurdle, as potential clients were left waiting for extended periods, leading to dissatisfaction and a potential loss of sales. Balfour Homes needed a solution that would not only streamline their operations but also enhance client satisfaction and trust.

Additionally, the company struggled with integrating various services, such as financial products, land development options, and bespoke home designs, into a cohesive system that clients could easily navigate. The lack of a unified platform resulted in fragmented communication and hindered the overall client experience.

The solution
Moxo’s collaborative workflow software integrated all services into a unified platform, enabling real-time communication and efficient transaction processing.

To overcome these challenges, Balfour Homes turned to Moxo’s collaborative workflow software. The implementation of Moxo’s platform transformed Balfour Homes’ operations, providing a comprehensive solution that addressed all their pain points. "Moxo enabled us to bring all our services under one roof, significantly improving our operational efficiency," said a representative from Balfour Homes.

With the launch of their Moxo-powered portal, Balfour Homes — Digital Broker, the company was able to reduce the home buying process from weeks to just 24 hours. This portal offered integrated capabilities such as virtual walkthroughs, video messaging, and digital signatures, which streamlined the entire process. Clients could now compare builders, designs, and land parcels quickly and efficiently, all within a single platform.

Moreover, the platform facilitated better communication with clients, ensuring that all interactions were seamless and timely. "The real-time communication and easy access to information provided by Moxo were game changers for us," added the representative. This not only improved client satisfaction but also built trust, as clients felt more connected and informed throughout the process.

The result
The implementation of Moxo’s software yielded remarkable results for Balfour Homes. In just two months, the company experienced a staggering 2,000% increase in sales, soaring from $1.5 million to $40 million.

This unprecedented growth was a direct result of the streamlined processes and enhanced client experience facilitated by Moxo.

Clients appreciated the convenience and efficiency of the new system, leading to increased referrals and repeat business. "Our clients love the ease and speed of our new process, and it’s reflected in our sales numbers," the representative noted. The ability to complete transactions swiftly while maintaining a personal touch proved to be a winning combination for Balfour Homes.

Furthermore, the integration of over 70 financial products and lenders, along with various land developers and bespoke home designers, provided clients with a one-stop solution tailored to their needs. This comprehensive approach not only differentiated Balfour Homes from competitors but also solidified their position as a leader in the property development market.