The problem
BNP Paribas faced the challenge of meeting the growing demand for a seamless digital customer experience in the wealth management sector.
The rapid acceleration in digital transformation left the bank needing to innovate its client service model to maintain its competitive edge.
Despite being a leading global bank, BNP Paribas encountered significant hurdles in providing clients with the remote advisory services they required. The traditional methods of client interaction were becoming increasingly obsolete, as clients sought more convenient and efficient ways to manage their wealth.
Moreover, the existing systems lacked the capability to integrate various digital communication channels into a unified platform. This fragmentation made it difficult for clients to access their portfolio details, execute transactions, and communicate with their relationship managers seamlessly. As a result, there was a pressing need for a robust digital solution that could address these issues comprehensively.
The solution
Moxo’s collaborative workflow software provided BNP Paribas with the digital transformation it needed to enhance client engagement and streamline operations.
The solution was designed to integrate seamlessly with the bank’s existing digital ecosystem, offering a consistent and complementary digital experience.
With Moxo, BNP Paribas was able to launch MyWealth, a secure hub that enabled clients to access a range of services remotely. This included secure messaging, file exchange, digital signatures, video meetings, and transaction services, all from the convenience of their mobile devices or desktops. The platform’s comprehensive features allowed clients to manage their wealth efficiently while maintaining robust security and compliance standards.
Moxo's platform also enabled the bank to deliver a holistic communication offering that empowered clients to engage with their relationship managers on their terms. Whether through social messaging or the MyWealth app, clients could now interact with the bank seamlessly, enhancing the overall client experience and ensuring high-quality service.
The result
The implementation of Moxo’s collaborative workflow software resulted in significant improvements in BNP Paribas' client engagement and operational efficiency.
The bank was able to meet the growing demand for digital customer experiences while maintaining the highest standards of service.
Clients benefited from a dedicated digital banking platform that made managing their wealth as smooth and convenient as possible. The integration of multiple communication channels into a single platform ensured that clients could access all necessary services with just a few clicks, significantly enhancing their overall experience.
The MyWealth app, powered by Moxo, provided a secure and user-friendly interface that allowed clients to execute transactions, access portfolio details, and communicate with their relationship managers effortlessly. This not only improved client satisfaction but also strengthened the bank's reputation as a leader in digital innovation in the wealth management sector.
"This holistic offering empowers clients to engage with the bank on their terms, adding tremendous value to the existing wealth management relationship. Digital accessibility is paramount to successfully evolving together with our clients and their next generation, while maintaining the highest quality of service in all client interactions, both in-person and digitally," said Vivien Jong, Chief Digital Officer, Asia, BNP Paribas Wealth Management.
