The problem
Eden Wellstyle struggled with fragmented operations across multiple platforms, limiting their ability to scale and coordinate multidisciplinary wellness services.
Eden Wellstyle faced significant challenges in managing and scaling its operations. As an online holistic wellness provider, they offer a broad spectrum of services, from psychiatric and psychological support to yoga and personal training. This multidisciplinary approach requires seamless coordination between various practitioners, clients, and support staff. However, Dov, the founder, experienced frustration with how these different components were managed.
Initially, Eden Wellstyle relied on a patchwork of different platforms for communication, scheduling, document management, and client interaction. This fragmented approach led to inefficiencies, with emails, texts, and different software platforms managing various aspects of the business. This made it challenging to track client progress and ensure that everyone involved was aligned on a client's treatment plan.
In addition to the administrative challenges, scaling the business became a concern. CEO and Founder Dov Benyaacov-Kurtzman realized that the existing setup was unsustainable if Eden Wellstyle wanted to expand its client base and maintain its high level of service. The need for a more efficient, secure, and scalable solution was evident to maintain Eden Wellstyle's commitment to client care and operational excellence.
The solution
Moxo provided Eden Wellstyle with a unified platform that integrated all aspects of their client journeys—from initial consultation through to ongoing support.
Eden Wellstyle implemented Moxo’s collaborative workflow solution to create a cohesive operational system. The platform enabled them to manage all appointments, client communications, and documents within a single, secure environment.
“Everything is inside Moxo now. The videos are in Moxo, the conversations, all our documents, all our suppliers are in Moxo, all our facilitators are in there, all our clients are in there. So everything is contained in the one place,” Dov noted. This consolidation addressed security concerns while streamlining workflows across the organization.
The intuitive design allowed staff to efficiently manage their responsibilities while providing leadership with comprehensive oversight. Most importantly, the platform’s scalability meant Eden Wellstyle could grow without compromising service quality. “For me, that just gives me that breathing space to work on business development, which is what I want,” Dov explained.
The result
With Moxo, Eden Wellstyle saw a 140% increase in client intake and improved service speed and accessibility.
The implementation of Moxo transformed Eden Wellstyle’s operations and growth trajectory. “It’s been a fundamental change in the way that we work. It’s a fundamental change in my peace of mind that we can scale up to really unlimited amounts because I know that we’re all safe in the one platform,” Benyaacov-Kurtzman emphasized.
With newfound confidence in their operational infrastructure, Eden Wellstyle increased their marketing efforts, resulting in dramatic growth. “In this six months compared to last year, we’ve done a 140% rise, and I know that came from me having confidence to be able to increase that,” Dov shared.
Clients benefited from faster service and a more seamless experience. “They have commented a lot on the fact that they’re seen very quickly and they are very happy with the flow,” Dov noted. Staff experienced reduced workload and stress, allowing them to focus more on client care rather than administrative tasks.
The platform has fundamentally changed how Eden Wellstyle delivers care. “It’s helped us become more efficient and have the ability to have more human to human time and more quality of human to human time, because of the way that the Flow can increase the speed from onboarding to getting seen,” Dov concluded.
