Marketing manager
Brand manager
Creative director
Content strategist
Legal counsel
Communications director
This process is used when content requires review and approval before publication or distribution. It applies to advertising campaigns, website updates, social media content, press releases, sales collateral, email campaigns, product packaging, or any communication that represents the organization externally. Content approval is common in marketing departments, corporate communications, agencies, and any organization where brand consistency, legal compliance, or message accuracy matters.
Participants typically include the content creator who submits work for review, the creative director or brand manager who evaluates brand alignment, subject matter experts who verify accuracy, legal or compliance reviewers who assess risk, and marketing leadership who provide final authorization. Depending on the content type, additional stakeholders such as product teams, executives, or external partners may be involved.
Brand consistency with verification that content aligns with brand guidelines and voice standards. Legal and compliance confidence through structured review that catches issues before publication. Faster time to market by streamlining review cycles and reducing back-and-forth revisions. Clear feedback loops with documented comments and revision requests in context. Maintained approval records showing who approved what for audit and reference.
Your version of this process may vary based on roles, systems, data, and approval paths. Moxo's flow builder can be configured with AI agents, conditional branching, dynamic data references, and sophisticated logic to match how your organization runs this workflow. The steps below illustrate one example.
Content submission and briefing
The process begins when a content creator submits work for review, including the content itself, relevant brief or requirements, intended audience, and distribution channels. An AI agent may assist by validating that required elements are included, checking against brand guidelines, or flagging potential compliance concerns based on content type.
Creative and brand review
The creative director or brand manager reviews the content for alignment with brand standards, visual guidelines, tone of voice, and creative quality. Feedback is provided directly on the content, with specific comments and suggested revisions documented in context. If significant changes are needed, the content returns to the creator for revision.
Subject matter and accuracy review
For content involving product claims, technical information, or specialized topics, subject matter experts verify accuracy and completeness. This ensures that statements are supportable, data is correct, and messaging aligns with current product or service offerings.
Legal and compliance review
Legal or compliance reviews the content for regulatory requirements, intellectual property concerns, disclosure obligations, and risk factors. This is particularly important for advertising claims, financial communications, healthcare content, or any regulated messaging. Required disclaimers or modifications are documented.
Final approval and release
Once all reviews are complete and revisions incorporated, the content is routed for final approval. The approving authority reviews the complete package, including all reviewer sign-offs and any conditions. Upon approval, the content is cleared for publication or distribution, with the approval record maintained for reference.
This process commonly relies on inputs such as creative briefs, brand guidelines, content files in various formats, compliance checklists, and distribution specifications. It may be triggered by events like creative submissions in project management tools, campaign launches, or scheduled publication dates. Supporting systems might include digital asset management platforms, project management tools like Asana or Monday.com, marketing automation platforms, and content management systems.
Key decision points include determining whether content meets brand standards, whether claims and statements are accurate and supportable, whether legal and compliance requirements are satisfied, and whether the content is ready for its intended audience and channel. If reviews identify issues, the workflow branches to revision cycles. If content cannot be approved, it may be rejected or require significant rework.
Unclear feedback when reviewers provide vague comments that don't guide specific revisions. Multiple revision cycles when requirements are not clearly communicated upfront, causing repeated rework. Missed reviewers when content bypasses required stakeholders and issues are caught after publication. Approval bottlenecks when key approvers are unavailable and content misses publication windows.
Structures content submissions so reviewers receive complete context including brief, assets, and distribution plans.
Routes reviews to appropriate stakeholders based on content type, channel, or compliance requirements.
AI agents assist with preparation by checking against brand guidelines, flagging potential issues, and validating completeness.
Enables contextual feedback with comments and revision requests tied directly to content elements.
Tracks review status and deadlines with automated reminders to keep content moving toward publication.
Maintains approval records documenting who reviewed and approved content for audit and compliance purposes.
