Processes

Customer escalation process

Who this is for

VP of customer service

Operations director

Service excellence manager

Process improvement lead

Customer experience director

Quality assurance manager

A customer escalation process is a defined framework that determines how customer issues advance through resolution tiers, what triggers movement between tiers, and who owns resolution at each level. In Moxo, escalation processes are orchestrated as structured workflows with clear criteria, routing logic, and accountability at each tier, supported by AI agents that assist with triage and preparation.
Customer escalation process

When this process is used

When organizations need structured escalation paths for customer issues. When service levels require defined response times at each tier. When regulatory or contractual requirements mandate escalation procedures. When operational scale demands consistent escalation handling. Ideal for enterprises, regulated industries, and high-volume service operations.

Roles involved

Process owners define escalation tiers and criteria. Frontline agents handle initial issues and initiate escalations. Tier-specific handlers resolve issues within their authority. Escalation managers oversee the process and handle exceptions. Leadership addresses executive-level escalations.

Outcomes to expect

Consistent escalation handling across all customer issues and teams Clear tier definitions with specific criteria, authority, and SLAs at each level Reduced time-to-resolution through efficient progression between tiers Measurable escalation performance with data on volume, timing, and outcomes by tier

Example flow in Moxo's process designer

Step by step process

Your version of this process may vary based on roles, systems, data, and approval paths. Moxo's flow builder can be configured with AI agents, conditional branching, dynamic data references, and sophisticated logic to match how your organization runs this workflow. The steps below illustrate one example.

Initial issue intake

The process begins when a customer issue is received through any channel. The issue is captured with complete details and initial assessment. AI agents may classify the issue and suggest initial routing based on type and severity.

Tier 1 handling

Standard issues are handled at Tier 1 using established procedures and knowledge resources. Agents work within defined authority limits. If resolution is not achieved within criteria, the issue advances to Tier 2.

Tier 2 escalation

Issues requiring specialized expertise or additional authority advance to Tier 2 handlers. These specialists investigate more deeply and have broader resolution options. Unresolved issues or those requiring management attention advance further.

Management escalation

Complex, sensitive, or strategic issues are escalated to management. Managers engage necessary resources, authorize exceptional remedies, and ensure customer satisfaction. Critical issues may escalate to executive leadership.

Resolution and process feedback

Issues are resolved and closed with complete documentation at whichever tier achieves resolution. Escalation data informs process improvement, including criteria adjustment, training needs, and resource allocation.

Inputs + systems

This process relies on issue details, escalation criteria definitions, authority matrices, and SLA parameters. Triggers include new issue receipt, tier resolution failure, SLA breach, or explicit escalation requests. Integration with service management platforms, CRM systems, and communication tools supports the full escalation lifecycle.

Key decision points

Key decision points include determining which tier should initially receive an issue, when tier advancement is required, and what resolution authority applies at each level.

Common failure points

Tier criteria unclear causing inconsistent escalation decisions. Issues stuck at tiers without advancement when criteria are met. Authority limits preventing resolution, requiring unnecessary escalation. Lack of data preventing process optimization.

How Moxo supports this workflow

Defines escalation tiers with clear criteria and routing logic within configurable workflows

AI agents assist with initial classification and tier routing recommendations

Enforces SLAs and triggers advancement when tier criteria are met

Captures tier-level data for performance analysis and process improvement

Moxo's action taking experience